Hypertarget your Market

Speak to your Niche

The hypertargeting tools provided by Facebook help you target a very niche market. Choose an age range, gender and location, then filter through audiences based on their interests. Already have a customer base? Let facebook analyze your customer data and create a "lookalike" audience that mimics your current following.

Customize your Content

What do you want to say?

There are many different media sets to choose from when you run an ad. Share a photo or video, or both in the same post. Make a fullscreen canvas that's already mobile-ready, or promote a slideshow that incorporates photos, videos, and audio. And the fun doesn't stop here!

Customize your Goals

How do you want to say it?

When you run an ad, there are many ad types to choose from. You can promote your page to get more page likes (although this is the least useful), you can promote for post engagement, link clicks, messages, events, coupons, and even lead generation.

HYPERTARGETING FEATURES - WHO?
overview

When marketing with Facebook, you can target the people who see your ads with basically anything on their profile.

location

You can target by city, county, state, or zip code. This is ideal for local businesses.

demographics

You can choose to target by age, relationship status, education, education major and years of attendance, workplace, birthday, and more.

interests

You can target people by their interests as well. For example, if you sell football merchandise, you can target people who are interested in football.

activity

You can even target ads to people who have done something recently. For example, you can target people who have recently moved to your area.

specificity

Maybe your product is very similar to one that already exists. Let's say you made a movie. You can target all the people who like a specific movie that's similar to your movie.

private

If you're already an established business with an email marketing list, you can enter those email addresses and target only those users.

lookalike

Creating a lookalike audience is one of Facebook's most powerful ad targeting features. You can enter your email list and Facebook will use an algorithm to create an audience that looks just like the one you already have. This means speaking to more people in the same demographics, with the same interests, and possibly in the same location as the people that already follow you.

AD CONTENT OPTIONS - WHAT?
videos

Show off product features, and draw people in with sound and motion.

images

Drive people to destination websites or apps through high-quality visuals.

collections

Encourage shopping by displaying items from your product catalog—customized for each individual.

carousels

Showcase up to ten images or videos within a single ad, each with its own link.

slideshows

Use motion, sound and text to tell your story beautifully on any connection speed.

canvases

Let people open a full-screen, mobile-optimized experience instantly from your ad.

AD TYPES - HOW?
lead generation

Lead ads on Facebook and Instagram help you collect info from people interested in your business. A lead ad is presented using an image, video, or carousel, and followed by a lead form when the user engages with the ad.

offers

Offers are discounts you can share with your customers on Facebook. You can design your offer ad to appear as a image, video, or carousel.

post engagement

Most Page posts on Facebook can be boosted to deliver more likes, comments, shares, and photo views.

events

Event response ads can be used to promote awareness of your event and drive responses. You can design your event ad to appear as an image or video.

page likes

Page likes ads can be used to drive users to like your page. You can design your Page likes ad with a video or an image.

dynamic ads

Facebook dynamic ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working for you for as long as you want—finding the right people for each product, and always using up-to-date pricing and availability.

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Take the next step in building a successful business

Schedule an appointment to speak more about Facebook Marketing.